Giving you the opportunity to join the ultimate success network and forge new relationships Our own local business magazine is usually published quarterly and has a wide range of articles of interest to our Waikato business community.

Be proactive with your marketing.  Good marketing is an investment in the success of your business.  Without getting attention through advertising your brand, your product, who you are and what you do your  business will not grow fast enough to survive.

We all know "word of mouth" is the best advertisement but it usually does not yield fast results.  So, in order to gather momentum for a market to react to your product or service, mass media is the way to go.  There are many options - television, radio, newspaper, web, direct mail and newsletters.  Some of this advertising will get results but much of it will be lost in the 'scattergun' approach.  This is costly and wasteful. The Chamber Voice magazine is more specific and targets Waikato businesses who we know do business to business trade.  Membership of the Waikato Chamber is growing rapidly with readership on the rise and this means that your message with your branding is focused on a growing audience.  Furthermore, those who read the Chamber Voice are like you, they care for their business, they want to succeed and they will do whatever it takes to do well.

Click here to view Chamber Voice Advertising Options

Advertising is exclusive to Chamber members and can be in the form of advertorial or display advertisements.  Why Advertorial?  Because it works!  In a business magazine up to six times more people read advertorials presented in an editorial-style than read display adverts, with responses being more than double that of display style advertisements. What makes great advertorial?  Quality pictures, well written, believable and factual stories that appeal to the reader's interest and laid out in the style of the publication. Remember advertising and advertorial are different in concept.  Advertorial succeeds by being consistent with editorial. Why display advertising?  Display advertising strains to be different and succeeds for that reason.