Meet our new Marketing & Commercial Manager, Liam Rodden

Liam Rodden is the latest addition to the Waikato Chamber of Commerce team. We sat down with him to learn more about his background and to introduce Liam to our members. 

Hey Liam, welcome to the team, can you tell us a little bit about yourself?

My connection to the Waikato goes back to when I was 12 when I moved here with my family. As Waikato was the first rugby team I supported, I still consider the region home! I began my studies at Waikato University before taking a gap year in Europe, before returning to Wellington to complete my degree. After a study trip to Beijing in 2008 I caught the travel and China bugs and moved there after graduation, eventually settling in Hong Kong where I’ve been for the past nine years.
 
Tell us about your work history.

My first role was in Shenzhen as an English teacher, before I moved into public relations, marketing, copywriting and event management roles for B2B trade fair companies in Shenzhen and Hong Kong. My previous role was with Messe Frankfurt, one of the world’s largest trade fair companies, where I worked on the promotion of the companies’ 30-plus events in China. Many of these fairs had over 100,000 participants, so I’m looking forward to working on the Chamber’s more intimate events!
 
What does your role at the Chamber entail?

As the Commercial and Marketing Manager, my main responsibility will be growing the Chamber’s offerings and delivering benefits to our membership. I’m looking forward to getting to know all of our members, and discussing how the Chamber can provide additional value to their businesses.
 
What are your strengths and skills?

I enjoy building relationships and finding ways to collaborate with different parties to achieve success. I’m also an ideas person, and I’m always looking for new ways to improve outcomes for clients. I have many years of experience in B2B and content marketing, particularly helping businesses promote their products to a global audience, hopefully  this expertise will be beneficial for Chamber members.
 
What are you looking forward to bringing to the Chamber?

After working for so many years in Asia with companies engaged in international trade and seeing what makes them successful, I’m eager to bring this experience back to Waikato businesses. I’ve heard a lot from Don about the exciting new businesses and emerging industries here, and a real can-do attitude in the business community, so I’m excited to get involved.
 
Where is your favourite place in the Waikato?

Like Jenny I’m a fitness junkie and love the outdoors, so I’m really looking forward to exploring all the region has to offer in this regard. I did a lot of trail running in Hong Kong – that the city has many great hikes and beaches surprises a lot of people! – so after 10 days in MIQ I’ll be hitting the trails as soon as possible. And after not being able to leave Hong Kong for the last two years due to the strict quarantine rules, one of the first things I’m looking forward to is just taking a drive out of the city, which will feel so liberating – most likely my first destination will be Raglan!

 

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